IF shame alone could undo the devastating consequences of drink driving, Warrington Hospital A&E consultant May Higgins would have a lot less work to do.

"Drink drivers are usually regretful and ashamed of themselves, and upset at the consequences of their actions," said Dr Higgins.

"But they often get away unscathed.

"More often we see the innocent bystanders who get hit - a child who was on a crossing, who couldn't get out of the way in time."

To combat the problem, five north west police forces including Cheshire are running a joint campaign this summer.

The dangers they face are spontaneous barbeques and parties that lead to drinking without the kind of 'designated driver' set-ups you get round Christmas.

The campaign has top-level backing.

Warrington North MP Helen Jones said: "The impact, not just on the individual but on the whole family when someone is killed by a drink driver, is abominable.

"This isn't just about trying to beat the breathalyser. There are people's lives at stake."

Warrington has a poor record for road safety in general - but Warrington Borough Council is working on it.

Last year Warrington had 86 serious injuries or deaths per 100,000 people - the highest rate in the north west.

The English average was 79, and nearby Halton had only 58.

Phil Johnson, head of service for transportation, said: "It's been a reasonable year so far. But we have been complacent.

"We want a 40 per cent reduction in serious injuries and deaths by 2010, and a 50 per cent reduction in injuries."

He said the people most likely to be involved in accidents were from inner wards like Orford and Bewsey.

"We are looking to target out campaigns in these areas," said Mr Johnson.