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No Wolves players in television advertising campaign
12:40pm Tuesday 22nd January 2013 in Sport
AN advertising campaign to promote Super League to a wider audience at the start of the new season will not feature any Warrington Wolves players.
The specially-commissioned 60-second advert will first hit television screens in the Granada and Yorkshire Television regions during the advert breaks of FA Cup matches this weekend.
It is the latest phase of the sport’s ‘Rugby League of the Extraordinary’ campaign and will showcase the amazing exploits and talents of Super League players to millions of viewers.
But no Warrington or Leeds Rhinos players will be involved, as filming took place in the week leading up to last season’s Grand Final.
The first time the new ad will be seen is during live coverage of the Stoke City v Manchester City tie on Saturday and then again on Sunday during live coverage of Oldham v Liverpool.
Matt Lowery, the Super League marketing consultant who has engineered ‘Rugby League of the Extraordinary’, said: “The TV advertising campaign will expose the stars of Super League to a whole new audience.
“It’s easy for some fans to take what they see on the pitch in a Super League match for granted - the ad is designed to convey the message that this really is a sport played by extraordinary athletes who are extraordinarily skilful, with great speed and energy.
“Rugby League is a fast-paced, physical game that is hard to rival anywhere in sport.
“The ad builds on the breakthroughs we experienced with the viral video which was a great internet success last autumn and I am sure it will be well received by all who see it.”
Almost a quarter of a million people downloaded the video on youtube and Lowery is anticipating another positive response.
He added: “Those who watched the viral had a huge appetite for it and how it conveyed the sport. There was a strong desire for it to be shown to a much a bigger and wider audience.
“In the build up to the Super League 2013 season we now have that opportunity and hope to reach three million adults on several occasions.”
The advertisement includes England stars Tom Briscoe (Hull FC), Eorl Crabtree (Huddersfield Giants), James Roby (St Helens) and Sam Tomkins (Wigan Warriors).
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