No Wolves players in television advertising campaign

This Is Cheshire: No Wolves players in television advertising campaign No Wolves players in television advertising campaign

AN advertising campaign to promote Super League to a wider audience at the start of the new season will not feature any Warrington Wolves players.

The specially-commissioned 60-second advert will first hit television screens in the Granada and Yorkshire Television regions during the advert breaks of FA Cup matches this weekend.

It is the latest phase of the sport’s ‘Rugby League of the Extraordinary’ campaign and will showcase the amazing exploits and talents of Super League players to millions of viewers.

But no Warrington or Leeds Rhinos players will be involved, as filming took place in the week leading up to last season’s Grand Final.

The first time the new ad will be seen is during live coverage of the Stoke City v Manchester City tie on Saturday and then again on Sunday during live coverage of Oldham v Liverpool.

Matt Lowery, the Super League marketing consultant who has engineered ‘Rugby League of the Extraordinary’, said: “The TV advertising campaign will expose the stars of Super League to a whole new audience.

“It’s easy for some fans to take what they see on the pitch in a Super League match for granted - the ad is designed to convey the message that this really is a sport played by extraordinary athletes who are extraordinarily skilful, with great speed and energy.

“Rugby League is a fast-paced, physical game that is hard to rival anywhere in sport.

“The ad builds on the breakthroughs we experienced with the viral video which was a great internet success last autumn and I am sure it will be well received by all who see it.”

Almost a quarter of a million people downloaded the video on youtube and Lowery is anticipating another positive response.

He added: “Those who watched the viral had a huge appetite for it and how it conveyed the sport. There was a strong desire for it to be shown to a much a bigger and wider audience.

“In the build up to the Super League 2013 season we now have that opportunity and hope to reach three million adults on several occasions.”

The advertisement includes England stars Tom Briscoe (Hull FC), Eorl Crabtree (Huddersfield Giants), James Roby (St Helens) and Sam Tomkins (Wigan Warriors).

Comments (7)

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3:23pm Tue 22 Jan 13

MikeJT says...

Hmmmm....so it will be shown during intervals in FA cup games.
Isnt this:-
a) when people go and put the kettle on
b) if watching in the pub when people go to get the next round in, or spend a penny
c) broadcast during an event aimed at wendyball fans, who the majority of which don't have an interested in Rugby League
Hmmmm....so it will be shown during intervals in FA cup games. Isnt this:- a) when people go and put the kettle on b) if watching in the pub when people go to get the next round in, or spend a penny c) broadcast during an event aimed at wendyball fans, who the majority of which don't have an interested in Rugby League MikeJT
  • Score: 0

3:54pm Tue 22 Jan 13

mparsons says...

Hi Mike - for info, the ad will also be broadcast during the FA Cup highlights programme on the evening of Saturday January 26. Other spots will be spread through the week up to Friday February 1. Does that sound better to you, or do you still believe Super League would have been better off utilising their advertising spend elsewhere?
Hi Mike - for info, the ad will also be broadcast during the FA Cup highlights programme on the evening of Saturday January 26. Other spots will be spread through the week up to Friday February 1. Does that sound better to you, or do you still believe Super League would have been better off utilising their advertising spend elsewhere? mparsons
  • Score: 0

8:08am Wed 23 Jan 13

fullfat says...

MikeJT are you being serious with your comment or making a sarcastic point that Rugby league fans will moan at anything?

Ads have to be shown in the break of any TV show so to say it's a wste of time as people will not be watching must come as a great shock to the advertising industry.

I know plenty of "wendyball" fans who are also interested in other sports and plenty of sports fans who will be watching the football just because it's on.

The RFL should be applauded for actually trying something to spread the awareness of the greatest game.
MikeJT are you being serious with your comment or making a sarcastic point that Rugby league fans will moan at anything? Ads have to be shown in the break of any TV show so to say it's a wste of time as people will not be watching must come as a great shock to the advertising industry. I know plenty of "wendyball" fans who are also interested in other sports and plenty of sports fans who will be watching the football just because it's on. The RFL should be applauded for actually trying something to spread the awareness of the greatest game. fullfat
  • Score: 0

11:57am Wed 23 Jan 13

MikeJT says...

The original comments were "semi-serious". (Yep, the season aint started yet so we need SOMETHING to have a go at) BUT there are elements of fact in them.

The reason that advertising slots are generally cheaper at the start of TV advert slots during big events is that they have "little" audience compared to say, the last advert before Coronation Street comes on. Obviously, at present we dont know WHEN in those breaks they will be televised (the ad-break before the start of the second half will have a bigger audience than the one at the end of the first). This is based on actual MT data. As for the highlights programmes, TBH if I wanted to watch these I would actually record them to watch the following morning and flick through the adverts.

Obviously ANY publicity that our great game can get is good publicity (although maybe not the Stobart deal!) and the one thing that I am glad of at present is that they have chosen to advertise in their core marketplace (Granada & Yorkshire).

Of course the best "adverts" for the game are good competitive games being shown to a mass market. This obviously means free-to-air TV giving it some decent coverage. A 45 minute highlight show shoved on at nearly midnight doesnt do that (have the BBC announced their SL programme timings for 2013 yet?)
The original comments were "semi-serious". (Yep, the season aint started yet so we need SOMETHING to have a go at) BUT there are elements of fact in them. The reason that advertising slots are generally cheaper at the start of TV advert slots during big events is that they have "little" audience compared to say, the last advert before Coronation Street comes on. Obviously, at present we dont know WHEN in those breaks they will be televised (the ad-break before the start of the second half will have a bigger audience than the one at the end of the first). This is based on actual MT data. As for the highlights programmes, TBH if I wanted to watch these I would actually record them to watch the following morning and flick through the adverts. Obviously ANY publicity that our great game can get is good publicity (although maybe not the Stobart deal!) and the one thing that I am glad of at present is that they have chosen to advertise in their core marketplace (Granada & Yorkshire). Of course the best "adverts" for the game are good competitive games being shown to a mass market. This obviously means free-to-air TV giving it some decent coverage. A 45 minute highlight show shoved on at nearly midnight doesnt do that (have the BBC announced their SL programme timings for 2013 yet?) MikeJT
  • Score: 0

8:38pm Wed 23 Jan 13

IK says...

Would be nice if the ad went beyond the Granada and Yorkshire regions, otherwise there's a touch of 'preaching to the converted' about it.
Would be nice if the ad went beyond the Granada and Yorkshire regions, otherwise there's a touch of 'preaching to the converted' about it. IK
  • Score: 0

9:25am Thu 24 Jan 13

ninearches says...

MikeJT mentioned Corrie , may be getting the meerkats to play a rugby game would do wonders for the game or have them dubbed onto actual game footage. lol
MikeJT mentioned Corrie , may be getting the meerkats to play a rugby game would do wonders for the game or have them dubbed onto actual game footage. lol ninearches
  • Score: 0

10:47am Thu 24 Jan 13

MikeJT says...

ninearches wrote:
MikeJT mentioned Corrie , may be getting the meerkats to play a rugby game would do wonders for the game or have them dubbed onto actual game footage. lol
Shimples !
[quote][p][bold]ninearches[/bold] wrote: MikeJT mentioned Corrie , may be getting the meerkats to play a rugby game would do wonders for the game or have them dubbed onto actual game footage. lol[/p][/quote]Shimples ! MikeJT
  • Score: 0

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